PHDEC is a government-established organization focused on strengthening Pakistan’s horticulture sector by enhancing the export potential of agri-products. Operating under the Ministry of Commerce, PHDEC serves as a bridge between farmers, exporters, and international markets. It specializes in policy support, market linkages, post-harvest infrastructure, and industry development to enable competitiveness and growth within the agri-horticulture supply chain.
With its broad focus on value-added horticulture and the promotion of quality production standards, PHDEC plays a critical role in improving Pakistan’s export performance, particularly in fruits, vegetables, and ornamental plants.